This project encompassed the complete execution of the Samsung S24 launch event in Riyadh. Our scope included the design and construction of a customized exhibition stand with 27 sqm of flooring, integrated lighting systems, counters, branding elements, and premium finishing. The setup also incorporated MDF wood structures, steel supports, and high-quality LED installations. Our services covered logistics, on-site supervision, installation, dismantling, and maintenance, ensuring a seamless and high-profile event that reflected Samsung’s innovation and prestige.